Individual values reflect how you show up in your life and your specific needs-the principles you live by and what you consider important for your self-interest. Individual values include enthusiasm, creativity, humility, and personal fulfilment.

Relationship values reflect how you relate to other people in your life, be they friends, family, or colleagues in your organization. Relationship values include openness, trust, generosity, and caring.
Organizational values reflect how your organization shows up and operates in the world. Organizational values include financial growth, teamwork, productivity, and strategic alliances.

Societal values reflect how you or your organization relates to society. Societal values include future generations, environmental awareness, ecology, and sustainability.